Privacy Policy

Last Updated: [5/23/26]

This Privacy Policy explains how I Prefer Craft Coffee collects, uses, shares, and protects your personal information when you visit, browse, or make a purchase from www.iprefercraftcoffee.com and any related online store pages we operate, including www.iprefercraftbeer.com if applicable, together referred to as the “Site.”

By using our Site, you agree to the collection and use of your information as described in this Privacy Policy.

1. Personal Information We Collect

When you visit or use our Site, we may collect certain personal information from you. This includes information you give us directly, information collected automatically, and information collected through third-party tools we use to operate and improve our business.

Information You Provide to Us

When you place an order, attempt to place an order, sign up for emails or texts, contact us, create an account, leave a review, or otherwise interact with the Site, we may collect:

• Name
• Email address
• Phone number
• Billing address
• Shipping address
• Payment information
• Order details
• Coffee preferences
• Glassware or product preferences, if applicable
• Referral information
• Any other information you choose to provide

We refer to this as Order Information or Customer Information.

Payment information is typically processed by secure third-party payment processors. We do not intentionally store full credit card numbers on our own systems.

Information Collected Automatically

When you visit the Site, we may automatically collect certain information about your device and browsing activity, including:

• IP address
• Browser type
• Device type
• Operating system
• Time zone
• Pages or products viewed
• Search terms or websites that referred you to our Site
• Dates and times of visits
• How you interact with the Site
• Cookies and similar tracking data

We refer to this as Device Information.

We collect Device Information using technologies such as:

• Cookies: Small data files placed on your device to help the Site function, remember preferences, and understand browsing activity.
• Log Files: Files that record actions on the Site, such as IP address, browser type, internet service provider, referring/exit pages, and timestamps.
• Pixels, Tags, and Web Beacons: Tracking tools used to understand browsing behavior, measure marketing performance, and show relevant ads.

You can learn more about cookies and how to disable them by visiting www.allaboutcookies.org.

2. How We Use Your Personal Information

We use your personal information to operate our store, fulfill your orders, improve your shopping experience, and market our products when permitted.

We may use your information to:

• Process and fulfill orders
• Accept and process payments
• Arrange shipping and delivery
• Send order confirmations, invoices, and shipping updates
• Communicate with you about your order or account
• Respond to customer service questions
• Screen orders for fraud, abuse, or security risks
• Improve our Site, products, and customer experience
• Understand how customers browse and use the Site
• Measure the performance of marketing and advertising campaigns
• Send marketing emails, texts, or offers if you have opted in or where permitted by law
• Show relevant advertisements through platforms such as Google, Meta/Facebook, Instagram, and other advertising partners
• Comply with legal, tax, accounting, and regulatory obligations

For example, Shopify provides tools that allow merchants to generate and add store policies, including privacy policies, and Shopify’s own privacy policy explains the types of customer data it may process for commerce-related services.

3. Email and SMS Marketing

If you sign up for our email list, SMS list, coffee club updates, promotions, or other marketing messages, we may use your email address or phone number to send you updates, offers, educational coffee content, product announcements, and reminders.

You can unsubscribe from marketing emails by clicking the unsubscribe link in any email.

You can opt out of SMS messages by replying STOP, if SMS marketing is used.

Even if you opt out of marketing messages, we may still send you non-marketing messages related to your orders, account, transactions, customer service, or legal notices.

4. Sharing Your Personal Information

We do not sell your personal information in the traditional sense of selling customer lists for money.

However, we may share personal information with trusted third parties that help us operate our business, process orders, run marketing, and improve the Site.

These third parties may include:

• Shopify
• Payment processors
• Shipping and fulfillment providers
• Email marketing platforms
• SMS marketing platforms
• Analytics providers, such as Google Analytics
• Advertising platforms, such as Google, Meta/Facebook, Instagram, and Bing/Microsoft
• Customer service tools
• Fraud prevention tools
• Professional service providers, such as accountants, attorneys, or consultants

We may also share your personal information when required to:

• Comply with applicable laws and regulations
• Respond to a subpoena, court order, search warrant, or lawful government request
• Protect our legal rights
• Prevent fraud, abuse, or security issues
• Enforce our policies or terms
• Complete a business transfer, merger, sale, or reorganization

The FTC recommends that businesses understand what personal information they collect, where it is stored, who has access to it, and how it is protected.

5. Behavioral Advertising and Retargeting

We may use your personal information and browsing activity to show you ads that are more relevant to your interests. This may include retargeting ads on platforms such as:

• Google
• Facebook
• Instagram
• Bing/Microsoft
• Other advertising networks or marketing partners

For example, you may visit our Site, view a coffee product, and later see an ad reminding you about that coffee. That is retargeting.

You can opt out of certain targeted advertising here:

• Facebook/Meta Ads Settings: https://www.facebook.com/settings/?tab=ads
• Google Ads Settings: https://www.google.com/settings/ads/anonymous
• Bing/Microsoft Personalized Ads: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
• Digital Advertising Alliance Opt-Out Portal: http://optout.aboutads.info/
• Google Analytics Opt-Out: https://tools.google.com/dlpage/gaoptout

6. Cookies

We use cookies and similar technologies to help our Site work properly, remember your preferences, understand how visitors use the Site, and improve our marketing.

Cookies may help us:

• Keep items in your cart
• Remember preferences
• Improve checkout
• Understand traffic and page performance
• Measure ad performance
• Show relevant ads

You can control or disable cookies through your browser settings. However, disabling cookies may affect how parts of the Site function.

7. Do Not Track Signals

Some browsers send “Do Not Track” signals. Because there is no consistent industry standard for how to respond to these signals, our Site may not change its data collection and use practices when it receives a Do Not Track signal.

8. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

These rights may include the right to:

• Request access to the personal information we have about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Request that we stop certain uses of your information
• Opt out of certain targeted advertising or data sharing
• Request a copy of your personal information
• Not be discriminated against for exercising your privacy rights

California residents may have specific rights under the California Consumer Privacy Act, including the right to know what personal information is collected, used, shared, or sold; the right to delete certain personal information; the right to opt out of certain sale or sharing; and the right to non-discrimination for exercising privacy rights.

European or UK residents may also have rights under applicable privacy laws, including rights to access, correct, update, delete, restrict, or object to certain processing of their personal information.

To exercise your privacy rights, contact us at:

Andrew@iprefercraftcoffee.com
or
IPreferCraftcoffee@gmail.com

We may need to verify your identity before fulfilling certain requests.

9. Data Retention

When you place an order through the Site, we keep your Order Information for our records unless and until you ask us to delete it, subject to legal, tax, accounting, fraud prevention, and legitimate business recordkeeping requirements.

We may also retain certain information as needed to:

• Complete transactions
• Resolve disputes
• Maintain business records
• Comply with legal obligations
• Prevent fraud or abuse
• Enforce our agreements

10. Data Security

We take reasonable steps to protect your personal information from unauthorized access, misuse, loss, disclosure, alteration, or destruction.

However, no website, payment system, or internet transmission is 100% secure. We cannot guarantee absolute security, but we work with trusted platforms and service providers to help protect your information.

11. International Data Transfers

If you access our Site from outside the United States, your information may be transferred to, stored in, or processed in the United States, Canada, or other countries where our service providers operate.

By using the Site, you understand that your information may be processed outside of your country of residence.

12. Children and Minors

Our Site is not intended for children under the age of 13.

Because our business may also include content or products related to craft beer through www.iprefercraftbeer.com, that portion of our business is not intended for individuals under the age of 21.

If you are under 13, do not use this Site or provide personal information to us. If you are under 21, do not use any portion of the Site related to alcohol, beer, or age-restricted products.

If we learn that we have collected personal information from a child where parental consent is required, we will delete that information as required by law.

13. Third-Party Links

Our Site may include links to third-party websites, platforms, or services. We are not responsible for the privacy practices, content, or policies of those third parties.

We recommend reviewing the privacy policies of any third-party websites you visit.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, technology, legal requirements, or privacy practices.

When we update this Privacy Policy, we will revise the “Last Updated” date at the top of this page.

Your continued use of the Site after changes are posted means you accept the updated Privacy Policy.

15. Contact Us

For questions about this Privacy Policy, your personal information, or our privacy practices, contact us at:

I Prefer Craft Coffee
Email: Andrew@iprefercraftcoffee.com