Hi, I’m Andrew, the owner and roaster behind I Prefer Craft Coffee.
I started this company for people who want smoother, fresher, café-level coffee at home without becoming coffee snobs, buying expensive equipment, or guessing through dozens of confusing bags.
Most people buy coffee by price, roast level, or bag size because they assume it all tastes the same.
It does not.
I help you choose coffee based on flavors you already enjoy—like chocolate, roasted nuts, caramel, and mild dried fruit.
Then I roast it after you order, print the roast date, pack it personally, and ship it fresh.
No warehouse coffee.
No confusing tasting wheels.
No $3,000 espresso machine required.
Just better beans, simple guidance, and a much better first sip.
For many people new to specialty coffee, I recommend starting with a smooth, chocolatey Brazilian natural coffee because it tastes like what coffee was supposed to taste like all along.
You tell me what you like.
I help you choose.
Then I roast it fresh for you.
Start with my Better Morning Buying Guide and get free shipping on your first order—no minimum required.