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August 28, 2024 3 min read

Why We Don’t Coast Roast: The Secret to the Best Tasting Craft Coffee at Home

Ever feel like your coffee tastes like it's been on a never-ending road trip? You know, bitter, burnt, and just plain tired? If so, you might be drinking beans that have been coast roasted. What’s coast roasting, you ask? Buckle up because we’re about to spill the beans (pun intended) on why this sneaky process is the enemy of the best tasting craft coffee at home.

What is Coast Roasting and Why Does It Matter?

So, what is coast roasting? Picture this: your coffee beans are having a hot and toasty time in the roaster, reaching their perfect roast level, and then BAM! They’re supposed to cool down and stop cooking. But in coast roasting, those top coffee beans decide to take a lazy route, continuing to roast even in the cooling phase, like a sunburn that won’t quit. This “coasting” leads to overcooked beans that taste flat, bitter, and far from the flavor fiesta you’re hoping for in your morning cup.

Here’s why coast roasting is a big no-no:

  1. Flavor Killer: Coast roasting basically robs your beans of their unique flavors. Imagine a symphony of fruity, floral, and chocolatey notes, only to have them drowned out by a burnt drum solo. That’s coast roasting for you!

  2. Bitterness Overload: The longer those beans keep roasting past their prime, the more bitterness creeps in. What should be a smooth and balanced cup turns into a sip of disappointment.

  3. Inconsistent Quality: Top coffee is all about consistency. Coast roasting creates unpredictable results, making each cup a gamble. One day it's bearable; the next, it tastes like a sad campfire.

  4. Aging Beans Fast: When beans coast roast, they tend to age faster because the internal structure of the bean is compromised. That means even if you order coffee online and it’s delivered quickly, it’s already lost some of its freshness by the time it hits your cup.

Why We Avoid Coast Roasting to Deliver the Best Coffee Delivered

Now that you know the ugly truth about coast roasting, here’s why our beans don’t play that game. At our roastery, we believe in respecting the coffee, stopping the roast at the perfect moment, and rapidly cooling the beans to lock in those top coffee flavors. It’s the difference between a fresh, vibrant cup and a coffee that tastes like it’s already seen better days.

  1. Freshness Guaranteed: By avoiding coast roasting, we ensure you get the best tasting craft coffee at home, every time. No unwanted bitterness, just the pure, complex flavors you deserve.

  2. Q-Graded Excellence: Every batch of beans meets strict quality standards because we don’t cut corners or let the roast “coast.” That’s how we deliver only the best coffee bean delivery to your door.

  3. Same-Day Shipping, Peak Freshness: When you order coffee online from us, we roast and ship on the same day (when ordered by 12 PM EST). No coasting, no nonsense—just fresh coffee delivered to your door at its flavor-packed peak.

  4. Consistent Perfection: We’re obsessed with consistency. By avoiding coast roasting, we ensure that every cup, whether it’s your first or fiftieth, delivers the same bold, smooth, and balanced taste.

So, the next time you’re searching for the best coffee delivered to your doorstep, remember why coast roasting is a no-go. Our commitment to avoiding this sneaky roasting faux pas means you’ll always enjoy the best tasting craft coffee at home. Don’t let your top coffee beans take the scenic route—order from us and savor every sip of top-tier coffee perfection.